Art Direction, Concept

CHALLENGE:
Position the BMW 5 Series Gran Turismo with internationally acclaimed fashion designer, Catherine Malandrino,
showcasing her nomadic lifestyle along with the car’s luxurious elegance.

Art Direction, Design

CHALLENGE:
Extend Infiniti's distinctive brush stroke campaign by featuring notable artists and athletes who have left their mark on the world of music and sports. 

Art Direction, Design

CHALLENGE:
Align P&G's suite of beauty and hair care brands with spring fashion trends featured in Vogue, Teen Vogue, Glamour and Allure magazine.

Poster design
Winner: Favorite Poster, 2013 Berlinale International Film Festival

Part documentary, part fiction, Interior. Leather Bar. reimagines the 40 minutes of lost footage from the controversial 1980 film Cruising. Directed by James Franco and Travis Mathews.

Brand Development, Art Direction, Design

Art Direction, Design

CHALLENGE:
Position the Volkswagen Jetta with an edited selection of designer men's and women's accessories that share the same combined attributes of style, luxury and value. 

CHALLENGE: 
Partner with Proctor & Gamble's Fekkai brand to map the competitive landscape, target consumer profiles and identify lifestyle trends in the luxury beauty category. Use research findings to identify growth opportunities and evolve the brand's visual identity through events, in store, on pack and online presence. 
 

Art Direction, Design, Branding 

Art Direction, Design

CHALLENGE:
Promote Chase's Ultimate Rewards program by enlisting the talent of Iron Chef Cat Cora, fashion designer Nicole Miller and pop star Robin Thicke and create custom content around each celebrity’s rendition of their ultimate reward experience. 

Art Direction, Brand Strategy and Development

CHALLENGE:
Evolve the company's brand assets across all touchpoints and further build upon the existing brand platform. Focus on flexibility, consistency and a distinctive look and feel that stands out amongst the competitive set. 

Editorial Contributor

As a student of the Inaugural Masters in Branding program at the School of Visual Arts, I had the opportunity to contribute to Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands. This comprehensive guide explores the history and evolution of branding, provides an overview of today's most powerful brands as well as in-depth interviews with leading designers and brand strategists.